For this project we did a mock scenario where two brands join to advertise together. The companies were Sartori Cheeses of Wisconsin, and 2 Lads Winery of Michigan. My copy partner and I played off of the idea that pairing wine and cheese is a timeless work of art, much like the artwork of many well-known artists . We decided to combine the two ideas and create "our idea of a masterpiece."
The ads featured are all for print. Also included is a mocked-up mobile app design called ArtFare, in which the user selects either Sartori cheese or 2 Lads wine products, and receives the perfect compliment in the other partner. Once the pair is suggested for the user, the app will also pair the perfect work of art to go with the "mood" the pairing invokes. We believed that the art-saavy would find this quite enjoyable.
All art direction, layout, and design my own.