Rule No. 8 is a premium leather goods maker based in Detroit. The sole owner designs, dyes, and hand stitches all products himself. He also specializes in customization techniques such as debossing.

This site required both bringing in new customers and retaining existing by providing leather care information. The customization options available to all the different leather goods required the juggling of forms within the site mapping in order for the customer to select which leather dye, size, and thread color they required. The end result was a seamless user experience that has been utilized fully!